Auteur: Erik
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Universal Event Tracking (UET) Consent Mode
Microsoft Consent Mode for UET tags allows advertisers to adjust Microsoft Ads tracking based on user consent. It introduces the ad_storage parameter to control cookie usage, helping businesses comply with privacy regulations while maintaining essential advertising functions. Implementation involves setting default and updated consent states on web pages.
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How to Configure the Facebook Pixel via GTM
Learn how to configure the Facebook Pixel using Google Tag Manager. This step-by-step guide covers creating a Pixel, setting up Google Tag Manager, adding Pixel code, verifying installation, and setting up events, helping you track website activity and optimize your marketing efforts.
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The Cookieless Era
Discover strategies for thriving in the cookieless era. Learn about the impact of increased privacy regulations, browser changes, and consumer awareness on digital marketing. Explore methods like first-party data, server-side tagging, contextual advertising, and privacy-compliant technologies to adapt effectively.
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GA4 Key Events
Learn about GA4 Key Events and Events. Obtain understanding on how they differ from from each other, and how to set them up.
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Google Analytics 4 Custom Definitions
Blog about Google Analytics 4 custom definitions. We’re going to learn about custom dimensions, metrics, and calculated metrics.
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The Dataform-BigQuery integration
Understanding Dataform The Dataform BigQuery integration is great for increasingly streamlined and efficient data management. This integration allows teams to leverage Google BigQuery with Dataform’s capabilities to optimize SQL workflows and enhance data operations. In the blog below we’re providing a detailed introduction to Dataform. We explains SQL basics, and demonstrate how Dataform can upgrade…
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Time for Server-Side Tagging
Read about the benefits of server-side tagging with Google Tag Manager and Cloud Run. It offers enhanced privacy, faster website performance, and accurate data collection. This guide explores seamless integration, scalability, cost-effectiveness, and easy accessibility. We aim to provide businesses with a strategic advantage in digital analytics and web performance optimization through information.