Auteur: Erik
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Client-Side Tagging vs. Server-Side Tagging
Dive into server-side vs. client-side tagging: impacts, benefits, and setup. This series guides on optimizing web analytics for privacy, performance, and accuracy. Looking deep, you’ll find it highlighting server-side tagging’s necessity and practical advantages for modern digital strategies.
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Cross-Device Tracking with Google Analytics 4
Discover how Google Analytics 4 revolutionizes cross-device tracking with User ID, Google Signals, and enhanced data integration. This blog unveils GA4’s strategies for seamless user journey insights, crucial for marketers aiming for precise analysis and engagement in a cookie-less digital landscape.
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Debugging Google Tag Manager
Utilizing the full potential of GTM requires a certain level of understanding when it comes to its features. Especially when it comes to debugging. This article serves as a comprehensive guide to understanding how to debug in GTM.
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Integrate Google Search Console with GA4
Within this blog, we dive into the a value of integrating Google Search Console with Google Analytics 4. Also, we walk through a step-by-step explanation of how to set up the link, Linking GSC and GA4 provides a broaderee view of your site’s performance, from visibility in search results to user behavior.
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Thresholding, Sampling, and Cardinality in Google Analytics 4
GA4 introduces complexities in how data is processed, analyzed, and interpreted. Central to these complexities are three critical concepts: data thresholding, sampling, and cardinality. In this article, we uncover what they entail, their implications and how to avoid them.
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Time for Audience Building in Google Analytics 4
Mastering Google Analytics 4 audience building capabilities is an ongoing journey that requires continuous learning and experimentation. This guide serves as the foundation, but refining your strategies through constant practice and adaptation is key to success.
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Explained: Google Analytics 4 data Export to BigQuery
Explained: How to turn on the GA4 Export to BigQuery. This articles contains a step by Step Guide to Enable the GA4 Data Export to BigQuery.