Auteur: Erik
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Have you considered to link GA4 and BigQuery?
Has the GA4 data export to BigQuery been enabled yet? No? Please do this as soon as possible as data will only be collected from the moment the connection between GA4 and BigQuery is enabled. Why? It offers multiple benefits and provides opportunities that will help you achieve your business objectives.
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Understanding Google Consent Mode V2
In the digital age, privacy regulations like the GDPR and the new Digital Markets Act in Europe are shaping website owners’ data practices. Google’s Consent Mode V2 introduces explicit consent for cookies, impacting advertising and audience building with user privacy in mind. Website owners must implement this feature by March 2024 to maintain compliance and…
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Navigating Custom Events in GA4
Google Analytics 4 introduces custom events to capture and analyze unique user behaviors. These bespoke events, crucial for deep insights and tailored strategies, go beyond standard tracking and offer customization for specific business needs. They provide invaluable data for optimizing user experience and driving success.
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Mastering Google Analytics recommended events
Recommended events in Google Analytics are vital for capturing detailed user interactions, providing essential insights for web analysts and marketers. By manually setting up these events, businesses can gain comprehensive datasets for thorough analysis and informed decision-making, ultimately optimizing user experience and marketing strategies. The process involves data layer implementation, configuration in Google Tag Manager,…
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Unlocking the Power of Enhanced Measurement in Google Analytics 4
Google Analytics 4’s Enhanced Measurements feature simplifies data collection by automatically tracking user interactions like page views, scroll tracking, and more. It provides comprehensive insights for informed decision-making. While easy to enable, it has limited customization and potential event accuracy issues. Activation involves toggling it on in GA4 settings to start gathering valuable user interaction…
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Understanding UTM Parameters in Google Analytics 4
This article provides a comprehensive guide to understanding and utilizing UTM (Urchin Tracking Module) parameters in Google Analytics 4 (GA4). It covers the basics of what UTM parameters are, their history, and their importance in digital marketing analytics. The piece further explores how to standardize and create custom UTM parameters for enhanced campaign tracking, along…