Categorie: Google Analytics 4
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Universal Event Tracking (UET) Consent Mode
Microsoft Consent Mode for UET tags allows advertisers to adjust Microsoft Ads tracking based on user consent. It introduces the ad_storage parameter to control cookie usage, helping businesses comply with privacy regulations while maintaining essential advertising functions. Implementation involves setting default and updated consent states on web pages.
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GA4 Key Events
Learn about GA4 Key Events and Events. Obtain understanding on how they differ from from each other, and how to set them up.
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Google Analytics 4 Custom Definitions
Blog about Google Analytics 4 custom definitions. We’re going to learn about custom dimensions, metrics, and calculated metrics.
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Cross-Device Tracking with Google Analytics 4
Discover how Google Analytics 4 revolutionizes cross-device tracking with User ID, Google Signals, and enhanced data integration. This blog unveils GA4’s strategies for seamless user journey insights, crucial for marketers aiming for precise analysis and engagement in a cookie-less digital landscape.
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Integrate Google Search Console with GA4
Within this blog, we dive into the a value of integrating Google Search Console with Google Analytics 4. Also, we walk through a step-by-step explanation of how to set up the link, Linking GSC and GA4 provides a broaderee view of your site’s performance, from visibility in search results to user behavior.
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Thresholding, Sampling, and Cardinality in Google Analytics 4
GA4 introduces complexities in how data is processed, analyzed, and interpreted. Central to these complexities are three critical concepts: data thresholding, sampling, and cardinality. In this article, we uncover what they entail, their implications and how to avoid them.
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Time for Audience Building in Google Analytics 4
Mastering Google Analytics 4 audience building capabilities is an ongoing journey that requires continuous learning and experimentation. This guide serves as the foundation, but refining your strategies through constant practice and adaptation is key to success.