Categorie: Consent Mode
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Universal Event Tracking (UET) Consent Mode
Microsoft Consent Mode for UET tags allows advertisers to adjust Microsoft Ads tracking based on user consent. It introduces the ad_storage parameter to control cookie usage, helping businesses comply with privacy regulations while maintaining essential advertising functions. Implementation involves setting default and updated consent states on web pages.
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Understanding Google Consent Mode V2
In the digital age, privacy regulations like the GDPR and the new Digital Markets Act in Europe are shaping website owners’ data practices. Google’s Consent Mode V2 introduces explicit consent for cookies, impacting advertising and audience building with user privacy in mind. Website owners must implement this feature by March 2024 to maintain compliance and…