Tag: consent
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The Cookieless Era
Discover strategies for thriving in the cookieless era. Learn about the impact of increased privacy regulations, browser changes, and consumer awareness on digital marketing. Explore methods like first-party data, server-side tagging, contextual advertising, and privacy-compliant technologies to adapt effectively.
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Understanding Google Consent Mode V2
In the digital age, privacy regulations like the GDPR and the new Digital Markets Act in Europe are shaping website owners’ data practices. Google’s Consent Mode V2 introduces explicit consent for cookies, impacting advertising and audience building with user privacy in mind. Website owners must implement this feature by March 2024 to maintain compliance and…